The partnership includes the continuation of Prinx Tires as the Official Tire of the USL through the 2027 season.
December 2025 — Prinx Tires announces it has been named the entitlement partner of the United Soccer League’s annual interleague cup competition, now officially titled the 2026 Prinx Tires USL Cup. The partnership further strengthens Prinx Tires growing presence within U.S. soccer and reinforces its role as the Official Tire of the USL through the 2027 season.
Entering its third year, the Prinx Tires USL Cup will feature 43 clubs across the USL Championship and League One, bringing together teams from across the country in a regionalized, high-energy competition. The tournament will kick off on April 25, 2026, with group-stage play running through July 11, followed by knockout rounds leading to the Final during the opening weekend of October.
“Becoming the entitlement partner of the USL Cup represents Prinx Tires continued investment and growing partnership with the USL,” said Samuel Felberbaum, President of Prinx Chengshan Tire North America. “This competition aligns closely with our brand values — performance, durability, and consistency — while providing an opportunity to connect with clubs, fans, and communities across the country.”
The 2026 Prinx Tires USL Cup will feature seven regional groups, with each club competing in four group-stage matches. Seven group winners and one wild card will advance to the knockout stage, culminating in the 2026 Prinx Tires USL Cup Final on October 2–4.
As entitlement partner, Prinx Tires will be integrated throughout the tournament via branding, digital storytelling, and fan-focused activations — extending the brand’s visibility and engagement across matchdays and platforms.
“This partnership is a natural extension of our ongoing relationship with the USL,” Felberbaum added. “It allows us to continue supporting the league, its clubs, and its supporters while showcasing the practical performance and reliability of Prinx Tires.
For more information on Prinx Tires and its partnership with the United Soccer League, visit www.prinxtireusa.com.
About Prinx Tires
Headquartered in West Covina, California, Prinx Chengshan Tire North America (PCTNA) was established in 2019 and is a subsidiary of Prinx Chengshan (Shandong) Tire Co., Ltd., a global manufacturer of high-performance tires. PCTNA manufactures and distributes both Prinx Tires and Fortune Tires across the U.S. and Canada, serving the needs of drivers, tire dealers, and distribution partners through quality, innovation, and operational excellence.
Media Contact
Savannah Powley
Director of Marketing
Prinx Chengshan Tire North America
savannah.powley@prinx.us.com